On October 22, Hyundai Steel opened the first “Hyundai Steel Senior Citizen Restaurant” in Dongli District, Tianjin, China.
Unlike general restaurants, senior citizen restaurants serve meals that are specially tailored to the health needs of senior citizens. The restaurant also offers total healthcare services including regular health examinations and sports and health training and education. The company plans to implement a senior total care service model in China by systematically managing osteoporosis, gout and diabetes, which are the three most common illnesses among senior citizens, and by regularly measuring and sharing the effects of the management.
Through the program, Hyundai Steel aims to dramatically improve the health of senior citizens (those in an advanced age group of over 80 or senior citizens of over 60) with economic hardships or disabilities in China’s Tianjin region.
Starting with Senior Restaurant No. 1, Hyundai Steel plans to open and operate an additional restaurant each year until 2023 for a total of three restaurants. To accomplish this, Hyundai Steel is working in lieu with subsidiaries in China, the Hyundai Motor Group China Ltd., and Chinese government agencies and groups, including the Dongli District’s Civil Affairs Bureau, China Social Assistance Foundation, and Tianjin Hetong Senior Citizen’s Welfare Association.
The CSR venture is intended to improve the public’s perception of Hyundai Steel in the region where Hyundai Steel’s Chinese operation is located, as well as to work together to seek solutions to the major social issue of aging in Tianjin.
According to a Hyundai Steel spokesperson, the project will act as a starting point for ongoing endeavors by Hyundai Steel to make substantial contributions to resolving problems in countries and communities where Hyundai Steel branches are located.