As a token of appreciation to customers, the Plates Business Division will be sending a coffee-and-snack van out to Hyundai Steel customers throughout the year.
The Hyundai Steel coffee-and-snack van at Daehan Steel’s Dangjin plant on Feb. 21
The program aims to build strong rapport with Hyundai Steel customers. Engaging customers in person at their workplaces is a friendly approach that is likely to move those on the receiving end in ways that more conventional customer support programs cannot. Last year, the Plates Business Division surveyed members of Hyundai Steel customers, and based on the survey findings decided that it would visit customers in person and hand out coffee and snacks as a way of expressing gratitude.
The van visited Daehan Steel’s plant in Dangjin on February 21, followed by Asia Steel and GEO Steel’s plants, both in Pyeongtaek, on February 26, spending about four hours at each location. Coffee and iced tea along with popular Korean street foods were enjoyed by staff at the customer sites. Hyundai Steel employees who manned the van were able to connect with them over their drinks and snacks. The coffee-and-snack van will run 12 more visits up to December of this year, and collected customer feedback will be considered in planning similar customer support programs for 2025.
The Hyundai Steel coffee-and-snack van at GEO Steel’s Pyeongtaek plant on Feb. 26
Steel. The first is to build Hyundai Steel’s image as a friendly and approachable partner, while increasing customer awareness of the Hyundai Steel brand. The phrase “Jecheol’s Snacks” was designed to be memorable and approachable for customers, reminiscent of popular variety show names, with “Jecheol” meant to be associated with both Hyundai Steel and snacks. The van carries a large logo of the company’s automotive solution brand, “H-Solution,” helping to promote Hyundai Steel to customers as the top automotive materials company.
The second core goal is to strengthen the loyalty of Hyundai Steel’s customers by providing opportunities for sales personnel to go out with the van and engage in direct communication with them. Participating sales representatives are to convey the company’s commitment to customers in overcoming challenges together through mutual collaboration.