The 2021 Hyundai Steel Customer-centric Innovation Campaign, kicked off on January 20 under the slogan “Quality, the Pride of Hyundai Steel.”
Through this new campaign, Hyundai Steel seeks to combat: intensifying competition and decreased profitability in the global steel market; increased costs from environmental regulations, such as the greenhouse gas emissions trading system and fine dust control; and uncertainties in the market economy caused by the current pandemic. The campaign is also designed to help Hyundai Steel keep up with rising quality-control costs that have resulted from the diversification of customer demands.
A contest was held within the Technical Quality Division at the end of 2020 to come up with a slogan to encapsulate the 2021 Hyundai Steel Customer-centric Innovation Campaign. The campaign seeks to replace KPI-oriented production/quality-consciousness with a customer-centric mindset and to create processes that allow the company-wide and preemptive accommodation of customer needs. The winning slogan, “Quality, the Pride of Hyundai Steel,” was selected at the January 20 quality inspection meeting, when the campaign was officially announced.
In order to promote the campaign and its expected positive outcomes, an exhibition will be held in February featuring products that have been the cause of customer complaints. At the exhibition, different cold-rolled, hot-rolled, and thick-plate products with various faults will be on display, which is designed to emphasize the importance of product quality and promote a company-wide, customer-centric mindset. As part of the new campaign, changes will also be made so that the company’s claims management policy is more customer-centric, allowing customer needs and complaints to be handled more proactively. Such changes include the creation of the “My Customer” system, which surveys customer satisfaction with product quality in great detail, and the provision of contactless customer service, which is intended to revitalize customer service so that it can bounce back from the negative impact of the pandemic. A system of various customer dissatisfaction indicators will also be created.
We ask all of you, as employees of Hyundai Steel, to do your part in making the 2021 Hyundai Steel Customer-centric Innovation Campaign a success so that we can take one step closer to becoming a “Steel Manufacturer With 100 Years of History” that leads the future.