On August 2, Hyundai Steel unveiled its vision as a leading sustainable and eco-friendly corporation, emphasizing the value of iron as a part of nature, through two new promotional videos.
The videos were produced as a two-part series: “Image” and “Vision”
The first video, “Image,” revolves around the theme of steel being both civilization and nature, and emphasizes the value of steel to humanity through its circulation, harmony, coexistence, and creation. The video conveys Hyundai Steel’s management philosophy, which is focused on fulfilling its responsibilities and obligations.
Part 2, “Vision,” presents the role of steel in shaping future values and Hyundai Steel’s transition into a sustainable eco-friendly steel company, driven by “Hyundai Steel’s DNA” to make continuous efforts.
In particular, the “Vision” video stands out for showcasing the steelmaker’s contribution towards a brighter future and enhanced values through diverse visual effects. In a break from the conventions of traditional promotional videos, it utilizes a dynamic soundtrack and collage techniques to target the Millennial and Generation Z demographic and showcases Hyundai Steel’s evolving image of change and innovation.
The promotional videos, which present Hyundai Steel’s management philosophy and visions for the future, can be viewed on the company’s official YouTube channel.
▼ Go to Hyundai Steel video “Image”
▼ Go to Hyundai Steel video “Vision”
